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New Forest Hotels understands that customers care about the use and storage of their personal information and data and that you rely upon us to act in a careful and sensible manner in this regard.

Who we are

New Forest Collection is the trading name of New Forest Hotels Plc. Reg. no. 1576403 (England) t/a Bartley Lodge; Beaulieu Inn; Moorhill House; Forest Lodge; Burley Manor and The Drift.
Registered Office: New Forest Hotels Plc, The Lodge, Pikes Hill, Lyndhurst, Hampshire, SO43 7AS.
New Forest Collection understands that customers care about the use and storage of their personal information and data and that you rely upon us to act in a careful and sensible manner in this regard.

This privacy policy statement has been created to demonstrate our commitment to the privacy of our customers. By using New Forest Collection, our website, our reservations telephone line and any other New Forest Collection service you are consenting and agreeing to the practices outlined in this statement. New Forest Collection will always handle information in compliance with the Data Protection Act (1998) and the General Data Protection Regulation (GDPR) (EU) 2016/679.

The Internet is a global environment and using the Internet to collect and process personally identifiable information involves the transmission of data on an international basis. By browsing this website and communicating electronically with us you acknowledge and agree to our processing your personally identifiable information in this way.
New Forest Collection is responsible only for the privacy statement and content of the website. New Forest Collection is not responsible for the privacy practices or the use of cookies on websites that you have accessed this website from or for the non-New Forest Collection sites that you access from this website.

Whilst every effort is made to update the information provided on this website on a regular basis, New Forest Collection makes no representations or warranties, whether express, implied in law or residual, as to the accuracy, completeness or reliability of information contained on any of the pages comprising the website and shall not be bound in any manner by any information contained on the website or any of the pages comprising the website.

New Forest Collection reserves the right at any time to change or discontinue without notice, any aspect, feature or service offered by way of this website. No opinions, information, data or content contained on the website shall be construed as advice and are offered for information purposes only. New Forest Collection gives no warranties and makes no representations as to the accuracy, completeness or reliability of any such opinions, information, data or content.

Collecting your information


There are several ways of making a room booking with us, including the following:

Personal information, including your name, address, contact number, email address, credit card number, expiration date and security code is collected when making a reservation. This information assists with identifying you and contacting you regarding your reservation or any requests.
Your debit or credit card details will be verified and processed using a secure, reliable and fully PCI DSS compliant online payment processing gateway. All data is encrypted to ensure it cannot be read by anybody else. We accept all major credit and debit cards in multiple currencies. Please note we will never ask you for your payment information via email.
We will use your personal information to send you confirmation of your booking and for any pre-and post arrival communication.


Upon arrival we will use your personal information stored in our property management system to confirm your booking and identify you. This is the information collected when making your reservation or if booked via a third party agent such as Booking.com, upon check in.

We also record your itemised spending during your stay for the purposes of billing. This information is also recorded to comply with financial reporting requirements.
For overseas visitors, we are required by local law to collection your passport number and next destination. We will only hold passport information for 12 months as required by law. Failure to do so will result in a booking being terminated, cancellation policy applies


There are several ways of making a restaurant booking with us, including the following:

Personal information such as your name, telephone number and email address will be required when making a booking. Please see OpenTable’s privacy policy here: https://www.opentable.com/legal/privacy-policy

Please note these contact details may be used for the governments test and trace service, up to 21 days after your visit, in the interest of keeping us all safe.


When completing a feedback questionnaire via Guestrevu, we may ask you to provide your contact details which will be shared with the relevant General Manager. They may wish to contact you regarding your feedback and experience with us. Questions asked including who you have travelled with and your reason for visiting are for research purposes only and will not be linked to your personal information.


We would like to send you our latest news and offers that may be of interest to you, however you will only receive these types of marketing communication if you have opted in. You can opt into mailing via the following ways:

If you decide that you wish to opt out, you can do so by the following ways:

When signing up to our e-newsletter on our website, please indicate your preferences so that we can ensure you only receive information that is useful to you.
When signing up to our e-newsletter, we will store your email address securely on a trusted third-party, Sharpspring CRM.


We use a trusted third-party provider, Gifted, to manage the payment and fulfilment processes of purchasing one of our gift vouchers. To fulfil your order personal information including your name, email address and payment details.
If you opt to have your voucher delivered, you will be asked for your address or the recipients address. If you provide any personal information of the recipient, they will be notified by Gifted when receiving their voucher of how they will use their data and their right to be forgotten.
We can access your contact information and order history; however, we cannot access your payment information.


We use a trusted third party, Triptease to chat with our website visitors from our central reservations. We may ask for your name, email address or contact number if you wish for a member of the reservations team to contact you. We will never ask for payment details via our web chat.
Please be aware that Triptease may have access to your geo-location data as they collect and process IP addresses of all devices using their software.
These web chat conversations will be stored, however if you would like to request for your chat history to be deleted, please email us at datacontroller@newforesthotels.co.uk.


CCTV is installed in public areas, entrances and exits of our properties for the prevention and detection of crime. Footage is securely stored and is only accessible to authorised personnel. Footage may be shared with authorities if required by law.

Storing your information securely

When making a reservation, your personal information is stored in our cloud-hosted central reservations property management system as a guest profile. This information is available to our central reservations and New Forest Collection properties when you are making a booking and allows us to deliver the best possible service to you.
We may also store information securely on with trusted third parties including OpenTable, Gifted, Guest Revu, Ovatu, Sharpsring (Cab, Damteq) if you use their services or products.
When making a reservation via a third party such as Booking.com, our privacy policy will apply to any personal information shared with us.


We will only keep your personal information for as long as it is necessary to fulfil our service to you, for business or legal purposes, or in accordance with applicable laws.


Your information is disclosed to our employees, agents and representatives on a ‘need to know’ basis and we confirm that all such persons understand the importance of client confidentiality and privacy and are aware of the terms of this privacy policy.


The information and data we collect is important for New Forest Collection and we would not want to share this with anyone else. Unless we have your express consent, we will never disclose, rent, trade or sell your personal data to any third parties for their marketing or mailing purposes.
We do disclose or transfer your data or personal information to other companies, data processors or agents employed by us to perform any necessary functions on our behalf, but they are bound by our privacy policy and may not use this information for their own purposes.

In the event that New Forest Collection or any part of its business is sold to, or integrated with, another business, New Forest Collection may disclose your personal information to the new owners (and their professional advisers on the transaction) to be used by the new owners. The access of such specified third parties would be limited to the provision of this privacy policy including continuing to provide you with the same services and marketing information services as are currently provided by New Forest Hotels.

Cookies & web tracking


New Forest Hotels and its third-party service providers use pixel tags (also known as ‘clear gifs or beacon gifs). Pixel tags are not visible to the user of the website and consist of a few lines of computer coding delivered with the web page. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us. Pixel tags are used to:
Track customer response to New Forest Collections’ advertisements and website content

Determine your ability to receive HTML-based e-mail messages. Our e-mail service provider includes a pixel tag, referred to as a ‘coded sensor’ in all of the HTML-based messages sent on our behalf. The sensor activates when the e-mail is opened and the flags the e-mail address of the user as one that is capable of receiving HTML-based e-mail messages. This capability helps our service provider to send the e-mail in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor.
Enable us to know how many users open an e-mail and allows our service provider to compile aggregated statistics about an e-mail campaign for us.

Allow us to target interactive advertising, enhance customer support and site usability and provide offers and promotions which we believe would be of interest to you.


We use a trusted third party to deliver emails on our behalf, and we may share your personal data with them in order that we can carry out certain functions, such as communicating about an enquiry, processing your order and to assist with the general running of our site. Whilst this party is based outside of the European Economic Area, they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
We may also share your personal data with third party website agencies where this is necessary for us to carry out our obligations to you. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data breach policy

In the unlikely event of any of the below data breaches occur, New Forest Collection will notify the Information Commissioner’s Office (ICO) without undue delay. If there is a risk to individuals affected, they too will be notified.


If you would like a copy of the personal information we hold about you, please email us at datacontroller@newforesthotels.co.uk or by writing to us at the following address:

Data Controller
New Forest Hotels Plc
The Lodge, Pikes Hill
SO43 7AS

We do our best to ensure that all information held relating to you is kept up-to-date, accurate and complete. In this regard, we also rely on you to notify us if your information requires updating or
deleting. We will respond to requests from you to update or delete your information in an efficient and timely manner.
Should you wish to withdraw your consent to any or all of your personal data in instances where we are required by law to collect this information, you agree and understand that we may not be able to provide or continue providing our products and services.


We regularly review our privacy policy and occasionally make changes so please check back frequently for any updates. This privacy policy was last updated on 29th September 2023.


This is a United Kingdom website and is subject to the laws of England and Wales and any disputes will be decided only by the courts of England and Wales. New Forest Hotels will disclose personally identifiable information without your permission when required by law or, in good faith belief, that such action is necessary to investigate or protect against suspected criminal activities to New Forest Hotel guests, visitors, associates or property (including this site) or to others.

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