Privacy Policy

Privacy Statement

New Forest Hotels understands that customers care about the use and storage of their personal information and data and that you rely upon us to act in a careful and sensible manner in this regard.

This privacy policy statement has been created to demonstrate our commitment to the privacy of our customers. By using New Forest Hotels, our website, our reservations telephone line and any other New Forest Hotels’ service you are consenting and agreeing to the practices outlined in this statement. New Forest Hotels will always handle information in compliance with the Data Protection Act (1998).

The Internet is a global environment and using the Internet to collect and process personally identifiable information involves the transmission of data on an international basis. By browsing this website and communicating electronically with us you acknowledge and agree to our processing your personally identifiable information in this way.

New Forest Hotels is responsible only for the privacy statement and content of the website. New Forest Hotels is not responsible for the privacy practices or the use of cookies on websites that you have accessed this website from or for the non-New Forest Hotels sites that you access from this website.Content of the Website

Whilst every effort is made to update the information provided on this website on a regular basis, New Forest Hotels makes no representations or warranties, whether express, implied in law or residual, as to the accuracy, completeness or reliability of information contained on any of the pages comprising the website and shall not be bound in any manner by any information contained on the website or any of the pages comprising the website.

New Forest Hotels reserves the right at any time to change or discontinue without notice, any aspect, feature or service offered by way of this website. No opinions, information, data or content contained on the website shall be construed as advice and are offered for information purposes only. New Forest Hotels gives no warranties and makes no representations as to the accuracy, completeness or reliability of any such opinions, information, data or content.Collection of data and use of personal information

We collect your data and personal information in the following ways:

From our website when you make a booking, register or alter your details for our downloads or email newsletter, use the contact us, book an appointment, book a show round or book a table forms for an enquiry, request a brochure or apply for a vacancy in careers.

From our Reservations department, Hotel reception or Sales departments from your correspondence.

From telephone calls when you contact either the Reservations department or any New Forest Hotel in the group.

From your registration details provided at check-in.

We use your data and personal information in the following ways:

To continually improve your customer experience. We use the information to process booking and payments, to communicate with you about bookings, products, services and promotional offers, to update our records and to recommend products and services which may be of interest to you. We may also contact you to ask about your experience using our hotels and services as part of a continual program of customer service improvement.

To improve our website, to prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

To provide you with requested information, such as a hotel brochure, or correspondence by way of a response to an enquiry made by you.

To send you details of your new, amended or cancelled booking or statement details – usually via e-mail.

To contact you in the event of a change which affects your booking or any data or personal information you have provided us with, such as changes to terms and conditions of booking or this privacy policy.

Your contact details may be used, with your permission, to supply information to you by telephone, e-mail or post about New Forest Hotels or to send you occasional promotional material, such as information about special offers which we think that you might find of interest. If you do not wish to receive, or to continue to receive, this information at any time you may opt out at any time. See the opt out section of this policy.

We may also provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third parties but these statistics will include no personally identifying information.

We might receive information about you from other sources and add it to our existing information. This ensures that the quality of data we hold is properly maintained.

Employee Access to Information Your information is disclosed to our employees, agents and representatives on a ‘need to know’ basis and we confirm that all such persons understand the importance of client confidentiality and privacy and are aware of the terms of this privacy policy.

Non-disclosure to third parties

The information and data we collect is important for New Forest Hotels and we would not want to share this with anyone else. Unless we have your express consent we will never disclose, rent, trade or sell your personal data to any third parties for their marketing or mailing purposes.

We do disclose or transfer your data or personal information to other companies, data processors or agents employed by us to perform any necessary functions on our behalf, but they are bound by our privacy policy and may not use this information for their own purposes.

In the event that New Forest Hotels or any part of its business is sold to, or integrated with, another business, New Forest Hotels may disclose your personal information to the new owners (and their professional advisers on the transaction) to be used by the new owners. The access of such specified third parties would be limited to the provision of this privacy policy including continuing to provide you with the same services and marketing information services as are currently provided by New Forest Hotels.

Pixel Tags

New Forest Hotels and its third party service providers use pixel tags (also known as ‘clear gifs or beacon gifs). Pixel tags are not visible to the user of the website and consist of a few lines of computer coding delivered with the web page. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us. Pixel tags are used to:

Track customer response to New Forest Hotels’ advertisements and website content

Determine your ability to receive HTML-based e-mail messages. Our e-mail service provider includes a pixel tag, referred to as a ‘coded sensor’ in all of the HTML-based messages sent on our behalf. The sensor activates when the e-mail is opened and the flags the e-mail address of the user as one that is capable of receiving HTML-based e-mail messages. This capability helps our service provider to send the e-mail in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor.

Enable us to know how many users open an e-mail and allows our service provider to compile aggregated statistics about an e-mail campaign for us.

Allow us to target interactive advertising, enhance customer support and site usability and provide offers and promotions which we believe would be of interest to you.

Security of your information

We follow strict security procedures in the storage and disclosure of information which you have given us. This is to prevent unauthorised access or unlawful processing of your personal information. Credit card details are not recorded on the New Forest Hotels’ website when a booking is made, this information is sent through a secure payment hosting site.

Your consent

By using our website you consent to the collection, storage and processing of your personal information by us in the manner set out in this privacy policy. Should we change our privacy policy, we will post the changes on this website so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.


Competitions are occasionally run, via the New Forest Hotel website, which entitle the winners to prizes. Each competition has its own terms and conditions. Competitions require you to choose to enter. As part of entering a competition, certain personally identifiable information such as name and email address will be required. We will use this information to send future communications about specials and offers. As stated in this privacy policy, each time you receive a marketing email you will be provided with the choice to opt out of future marketing e-mails by following the instructions provided in the e-mail.

Updating, Maintenance and Accuracy of your Information

We do our best to ensure that all information held relating to you is kept up-to-date, accurate and complete.

In this regard, we also rely on you to notify us if your information requires updating or deleting. We will respond to requests from you to so update or delete your information in an efficient and timely manner.

Opt out/Data quality/Access

We will always ask your permission before sending you electronic marketing information. This ensures you only receive information you have given us permission to send and are willing to receive.

It is possible, if you have given us your permission to receive a type of electronic marketing communication, to alter your preferences at any time.

Promotional e-mails provide a link at the end of the e-mail to unsubscribe from that service.

Please note that it is not possible to ‘opt-out’ of receiving communication from us which relates to your bookings. This ensures we can always contact you in the event of a circumstance which affects your stay with us.

We might receive information about you from other sources, such as the Mail Preference Service, and add it to our account information. This ensures that the quality of data which we hold is properly maintained.

For the purposes of the Data Protection Act (1998), the controller of all information collected on this website is:

Data Controller
New Forest Hotels Plc
The Lodge
Pikes Hill
Hampshire, SO43 7AS

If you wish to view, delete or amend any of the information we hold on you, this can be done by contacting us in writing at the address provided above. We will not charge for amending or deleting personal information, but may charge for viewing information held on you as specified in the Data Protection Act (1998)

Legal Issues

This is a United Kingdom website and is subject to the laws of England and Wales and any disputes will be decided only by the courts of England and Wales. New Forest Hotels will disclose personally identifiable information without your permission when required by law or, in good faith belief, that such action is necessary to investigate or protect against suspected criminal activities to New Forest Hotel guests, visitors, associates or property (including this site) or to others.

New Forest Hotels is the trading name of New Forest Hotels Plc. Reg. no. 1576403 (England) t/a Bartley Lodge Hotel; Beaulieu Hotel; Moorhill House Hotel; BEST WESTERN Forest Lodge Hotel; The Glasshouse Restaurant; The Beaulieu Road Inn.

Associate company of New Forest Hotels: St Raphael Resort Amathus Avenue, P.O. Box 51064, 3594 Limassol, Cyprus.

Registered Office: New Forest Hotels Plc, The Lodge, Pikes Hill, Lyndhurst, Hampshire, SO43 7AS.

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